Window Shopping. Guardando le Vetrine di Bologna

 

Day Five: As we start the next leg of our journey (Rome, here we come), I want to share our joy at window shopping in Bologna. Once a popular and common American activity, one I shared with my Mom and sisters beginning as a baby in the stroller. We’d walk Main Street in Darby, 69th Street in Upper Darby and Chestnut Street in Philadelphia on a regular basis. We didnt buy much, we couldnt, but we enjoyed looking. It was beautiful fantasy. Window shopping barely exists nowadays. Big box stores don’t have windows. Marshall’s and TJ Maxx are more like a walk through the storeroom. Malls are scarce and those that exist, such as KOP, have pretty basic window displays, clean and neat but not necessarily inspirational. To me, merchandising a product through a storefront is magical and Bologna was throwing pixie dust everywhere.